BE ALL YOU
CAN BE

The Be All You Can Be Fashion Advertisements are designed to sell Steve Madden’s new combat inspired winter boot. The customer segmentation is young men who enjoy a variety in styles and keep up with fashion trends. These boots are tough while remaining sexy. The bold type in the advertisements is used in old army poster designs. The clothing was stylized to match the season the boots would be used in as well. The background for the type is zoomed in shots of the boots creating a unique texture. The various layouts of the ads are playful and fun.

MY ROLE
Creator and conceptual artist of mock advertisement
Art direction and execution of photography
Model and stylistMaking design decisions based on research
Creating various layouts creating high usability