TOTOKAELO X CONVERSE

Totokaelo and Converse collaborated in a fashion launch in which we created an in-store activation. This included:

A suspended mannequin bust in window, attached with a metal rod • Basketball court markings and brand logo vinyls applications • A freestanding scaffolding structure with 3x plinths inside, plinths have built in poles for mannequin busts to be attached • Scaffolding clothing rail attached to wall from floor to ceiling.

To start, my team and I visited NYC for a site survey. With the clients vision in mind we took all the necessary measurements and photos references. After getting the feel for the design an understanding the space, I created a deck with digital drawings to pitch to the client for approval. The deck was then modified with further details and notes for production. I then coordinated with our printing facility for all vinyl or printed pieces. As the production moved along I checked progress on fabrication and approved artwork proofs for production. Then for the day of the installation I prepared installation guides for assembly and vinyl installations.